The marketing campaign is starting to come together: our focus is positive - promoting the characteristics of professional locksmiths and informing the public about how to avoid scams by hiring someone who is qualified and reputable.
The first stage is building a grassroots community effort and raising funds - we are doing this by promoting the "Buy a Second Key" campaign to shops throughout Minnesota.
This is an opt-in campaign and the promo packet includes:
(pdf links to campaign materials below the cut)
Stop the Scammers Poster
Stop the Scammers Handout
Letter explaining the campaign and soliciting participation
Benefits of membership in ALOA and in the local chapter